2 SEO Strategies that might be the Solution for Your Website’s Higher Ranking

Here are two SEO Strategies To Get Your Website Ranking Higher!

TARGET LONG-TAIL KEYWORDS

Keywords come in two forms: Short-tail and Long-tail Keywords. Short-tail Keywords consist of 1 to 3 words and offer broad results with high search volume, also known as Head Terms.

On the other hand, Long-Tail Keywords are more specific and have a lower search volume, but they can be valuable to a brand. They reveal user intent, allowing you to optimize your content accordingly.

Example of a Long-Tail Keyword: “Gourmet bakeries in Panjim Goa” – Provides specific information, unlike the vague search “Bakeries in Goa.”

To make the most of Long-Tail Keywords:

• Choose relevant blog topics.
• Use a keyword research tool to find high search volume, low competition keywords related to your topic.
• Write content that addresses the user’s intent behind the chosen keywords.

USE KEYWORDS IN ALT TEXT FOR IMAGES

ALT Text (alternative text) describes uploaded images for search purposes, aiding accessibility for visually impaired users. It is crucial for SEO as it improves indexing and serves as context when images don’t load. It also gets Search Engines to know what your content/website is all about!

To optimize ALT Text with keywords:

• Craft a natural and descriptive image description.
• Incorporate relevant target or secondary keywords to enhance SEO.
• Use ALT Text effectively to attract more traffic and enhance accessibility on your website.
• By implementing these SEO strategies, your website can achieve higher rankings and improved user engagement.

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